Thursday, December 25, 2008

Vote With Your Wallet at the Movies

Going to the movies is a favorite Christmas Day pastime for many.

If you haven't seen it already, I highly recommend that you see Gus Van Sant's biopic MILK, about San Francisco supervisor and gay activist, Harvey Milk, at any theater other than a Cinemark theater. (Cinemark owns the Century, CineArts, Tinseltown and Cinedome theater chains.)

Cinemark CEO Alan Stock donated $9,999 to the YES on Prop 8 campaign that stripped marriage equality from the California constitution on November 4.

Not buying from anti-equality businesses may seem drastic or inconsequential (depending on the particular business and one's perspective), but I believe that it is a worthwhile enterprise.

Boycotting a large corporation is much more challenging than boycotting a small business. We are unlikely to shut Cinemark down.

But when money is spent consciously, it is imbued with intention and that intention makes a difference, in addition to its purely monetary effect.

You can join the Facebook No-"MILK"-for-Cinemark boycott here.

Also check out the Boycott Cinemark blog.

1 comment:

  1. one of the reasons we stopped eating hamburgers at a particular place, carl's junior, when i found out the owner was anti-gay.

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